Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts

January 22, 2011

Interview: TDK Life on Record presents Nas

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Wow. Amazing video with Nas being interviews about the times when we used tapes to record all songs on the radio. I still have around 50 tapes at home and I can't wait to buy a tapedeck to play them all. flashback.

Great marketing idea by TDK (Used their tapes all the time)!

August 28, 2010

Marketing: "Does Your Language Shape How You Think?" New York Times

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Read this very interesting article about how our language shapes our experience of the world. It explains why certain languages make you feel, think and therefore act differently. I would say, it's a must read if you are interested in marketing.

Here is an excerpt:
A German bridge is feminine (die Brücke), for instance, but el puente is masculine in Spanish; and the same goes for clocks, apartments, forks, newspapers, pockets, shoulders, stamps, tickets, violins, the sun, the world and love. On the other hand, an apple is masculine for Germans but feminine in Spanish, and so are chairs, brooms, butterflies, keys, mountains, stars, tables, wars, rain and garbage. When speakers were asked to grade various objects on a range of characteristics, Spanish speakers deemed bridges, clocks and violins to have more “manly properties” like strength, but Germans tended to think of them as more slender or elegant. With objects like mountains or chairs, which are “he” in German but “she” in Spanish, the effect was reversed.

In a different experiment, French and Spanish speakers were asked to assign human voices to various objects in a cartoon. When French speakers saw a picture of a fork (la fourchette), most of them wanted it to speak in a woman’s voice, but Spanish speakers, for whom el tenedor is masculine, preferred a gravelly male voice for it. More recently, psychologists have even shown that “gendered languages” imprint gender traits for objects so strongly in the mind that these associations obstruct speakers’ ability to commit information to memory.

read the full article at www.nytimes.com

via @thomasraukamp

July 3, 2010

Marketing: Ulis Nürnburger

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Here is a funny marketing campaign with ex Bayern Munich manager Uli Hoeneß. Hoeneß is also inventor of the "Nürnburger" and managing director of the HoWe Nürnberger Bratwurst GmbH. His "Nürnburger" will be available in Germany in a big fast food chain starting from the 05th of July.

More videos at http://www.ulis-nuernburger.de/ & a great blog about sausages called http://www.wurstblog.de/. I think my German readers will have fun watching the clips.

April 10, 2010

Marketing: Old spice commercials

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I really enjoy to watch the old spice commercials. They have a great team behind all that! lol at "freshershist" or "I'm on a horse"

March 23, 2010

Marketing: "Ciroc Star" by Chester French feat. P. Diddy and Jadakiss

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Ciroc Stars from ashley Brittis on Vimeo.

Not sure what Ciroc Vodka wanted to do with this music video. In my opinion, they shouldn't have placed the product this much. well, less is sometimes more. Still fun to watch.

February 20, 2010

Video & marketing: T-SHIRT WAR by Joe Penna & Billy Reid

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Here is a great way to promote music & a product. In this case you can buy the shirts they wore in the video and buy the song they produced for the video. Directed and Edited by Joe Penna: http://youtube.com/mysteryguitarman, Animation and Sound by Billy Reid: http://youtube.com/verytasteful

Thanks for sharing Stephan!

January 17, 2010

Yele Haiti Earthkeepers T - shirts designed by Haitian students

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Copyright www.timberland.com

Copyright www.timberland.com
Part of a limited edition range of organic 'Tree' t-shirts designed by Haitian art students from the FOSAJ Art School in Jacmel, Haiti. The artwork on this one was created by Marc-Arthur Lamitie, one of FOSAJ's most vibrant, generous students. All profits from the sale of YéleHaiti T-shirts will go to the Yéle Haiti Earthquake Fund, contributing to the relief and recovery that Haiti and its community urgently need. Imported.

Copyright www.timberland.com
"For every pair sold, Timberland will make a donation of $2 to the Yéle Haiti Earthquake Fund." (www.timberland.com) 

My prayers are with the families in Haiti. Let's hope the situation will be stabilised asap. The People of Haiti need your help! You can support by making donations to the NGO of your choice or by buying a Earthkeepers shirt or a pair of Eartkeepers boots by Timberland.

Earthkeepers
Yéle Haiti Earthquake Fund
Wyclef on twitter

Since my dad worked for CARE international in Rwanda and they did much on building up the infrastructure  it's the humanitarian / nonprofit organization of my choice:
www.care.org

December 20, 2009

Marketing: "Nonja" the orangutan with the camera

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Here is what a marketing agency did when they were asked to communicate the simplicity of a digital camera. they gave Nonja, a orangutan and a resident of Schoenburg Zoo, a camera and created a facebook account. Nonja started to take pictures and has almost over 72 000 fans now :P

December 15, 2009

Video: "Lil' Girl" by Shafiq

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Lil' Girl from Plug Research on Vimeo.


Shafiq Husayn – “Lil’ Girl” featuring Fatima
featuring cameos from Erykah Badu, Talib Kweli, Jay Electronica, Wood Harris and more from the Plug Research release “Shafiq En’ A Free Ka” in stores.

directed by Greg Ponstingl

via www.loveonthebeat.net

November 19, 2009

Marketing: "What the F**K is Social Media: One Year Later" by Cory Williamson

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"If you do marketing and you want to convince your managing director why to use social marketing, then you should watch this!" Chris Marquardt. Thanks for sharing Chris!

via Chris Marquardt at www.chrismarquardt.com

November 5, 2009

Sneakers: Nike Air Pegasus "Berlin 89"

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I need me those! Grey only laces though.
In stores december 4th 2009. Limited edition of 510 pairs(hopefully not true).

After several teasers we can finally give you a detailed look at the Nike Sportswear Air Pegasus ‘89 “Berlin”. The running sneaker celebrates 20 years of Berlin youth culture.

The city of Berlin, the event and elements of the occasion are all reflected in the sneaker. The Air Pegasus ‘89 “Berlin” comes with a black/grey/purple upper, using premium leather, suede and mesh. Contrasting purple stitching is setting some nice accents on the upper, along with the stylized concrete Swoosh. “Berlin 89″ is stitched onto the heel, and is also communicated with the inner sole and the lace-locks. All in all a very well designed sneaker, celebrating this historic event.

The Nike Sportswear Air Pegasus ‘89 “Berlin” will be released at select Nike Quickstrike retailers on December 4th, coming in a limited edition of 510 pairs.


via www.schuyou.com & www.highsnobiety.com

Video: Red Bull Soundclash ft. Erykah Badu & The Cannabinoids + New Badu Music Coming Soon!

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Props to Red Bull for taking the game to the next level. I don't drink red bull, but if they had fly shoes, this could make me want to choose their brand next time. he he

Erikah Badu is so gooood.

via okayplayer.com

October 30, 2009

Film: "Women are Heroes" by JR

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That is a great project I must say!
Also check the website at www.womenareheroes.be

via Fetsum's Fanpage on Facebook